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Career fair marketing toolkit8/10/2023 ![]() Other ConsiderationsĪn effective job fair addresses the needs and concerns of your intended audience and helps job seekers with every aspect of their job search. Your marketing materials should highlight major employers participating and outline how job seekers will benefit by attending. Market your event through a variety of media, including email, corporate partnerships, traditional advertising and press releases. For example, if you’re planning an event for a small city, contact large employers that hire mostly local workers. Also approach companies that hire a wide range of occupations or that are important employers within your community. If you’re planning a university job fair, reach out to companies who employ a large number of your alumni. To gain the most exposure and attract the most participants and corporate sponsors, get the word out early. Encourage them to fund the event with sponsorship packages that include free booths at the fair and other perks. Beef up your budget by enlisting corporate sponsors. In addition, you’ll likely need to hire temporary workers to staff the fair. You’ll also need to allot money for advertising, such as the cost of printing flyers or buying print ads in the local newspaper. For example, in addition to paying for a facility, you may need to rent furniture, such as chairs and tables for the booths. ![]() Review your budget and determine how much to allocate to each component of your job fair plan. Also, evaluate your budget before you scout locations and pick one several months in advance in case that venue has a long waiting list. ![]() ![]() A community center or hotel conference room may suffice for smaller events that feature a specific industry - such as health care, for example - or a particular group, such as high school students. If you’re planning a community-wide event, such as one for an entire town or city, you might need a venue as large as a convention and events center or the state fairgrounds. The location should be large enough to accommodate both the anticipated attendees and the number of companies you hope will sign up. ![]()
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